Illumen Name Change Reflects Growing Demands.
All of our business analysts and consultants said “focus on one thing and do it better than anyone else.” Normally we would have taken their advice, but the reality was that Illumen Studios often found itself part of a three-legged stool with at least one of the other two legs weak and frequently missing.
The problem? We were designing and producing tactical learning programs (leg 2) that had limited strategic foundations (leg 1) and almost never an effective measurement and analysis component (leg 3).
The solution? Become a really good stool maker, not just a really good stool leg maker. We added some of the sharpest strategic minds in learning, to help develop sound, successful learning strategies; and, some of the most analytic minds in Web analytics to help measure program and participant performance.
Under our new name, Illumen Group, we partner with corporate and academic entities involved in knowledge transfer through learning, training and marketing initiatives, by providing services along three core and contiguous channels:
Illumen Consulting - provides CPLP certified and experienced, strategic planning, instructional design and creative system design to help client’s optimize their use of technology in learning and information transfer.
Illumen Studios - brings award winning and comprehensive content, design and production talent to the creation and implementation of interactive digital and print platforms.
Illumen Analytics - provides the means and the metrics required to accurately assess the performance of a Program and/or a Program’s Participants and to visualize the analysis.
It’s a complete approach to learning that helps clients find stability while building a solid foundation from which ultimately efficient learning systems can grow.
Can we still provide just one leg if that’s all that’s needed? Sure, and with our custom approach to projects, that leg should look and feel just like the other two. In the end though, we think our clients’ lives will be simpler and their businesses stronger if they can find a really good stool, not just a really good leg, to stand on.