Marketing Your eLearning Course

Okay, so you’ve designed and produced an eLearning course that you know is a winner! Now what? It’s one thing to create it and another thing let your organization know it’s both available and necessary for their jobs. To “build the buzz” and make your project a success, here are a few techniques eLearning professionals utilize to spread the word about their eLearning courses and get them onto the screens of their targeted audiences.

Offer a Preview

All learners want a glimpse of what the eLearning course involves before they invest their time. Marketers offer teasers, or “free looks,” because everyone wants to try before they commit. Especially if it’s a manager or owner who’s committing the time of their team.  A teaser should show just enough information that it spikes interest, but not enough that their time becomes wasted. Leave the audience with a “that looks like something that I should know!” moment and always lead them to how they can take the course or when it will become available.

Give Them a “What If” That Peaks Their Interest

Picture a heading that reads “Suppose you could keep your organization from incurring $1,000,000 in warehouse damages? What could that do to your performance review?” Follow that up with a link to a course covering how meaningful it is to follow proper procedures and practices in the warehouse. That “What if” is much more engaging and powerful than a course description that states how safety saves time, effort and money for the organization.

Get the Training Endorsed

Learners will sign up if they know the course will deliver on its promise. Ask pilot learners and early adopters to write an endorsement or testimonial that you can post on your site. It […]