HD 1080p Camera Marketing Video
Richard Wolf Medical Instruments
Challenge: Richard Wolf was about to go to market with a brand new high definition camera for use in surgery. To properly market their new camera, they had to quickly explain to non-technical surgeons the key benefits of the device while expressing its slim and elegant look
Solution: Illumen created an animation that would present the look and feel as well as the features and benefits of the new HD camera. Illumen based the animation on engineering data from Richard Wolf, and brought life into the device through movement and focus. Using 3D animation software and advanced material and lighting techniques Illumen delivered a clear and concise video that’s been used in their sales, marketing, and training school.