Monthly Archives: July 2012

Illumen at the 2012 Chicago eLearning & Technology Showcase

cltsIllumen is excited to be back at the fifth annual Chicago eLearning & Technology Showcase. We have both sponsored and presented at previous events and look forward to sponsoring again this year. We always enjoy seeing our eLearning friends, meeting new friends, and discovering the new innovative approaches to online learning.

From the Chicago eLearning & Technology Showacase site:

Since our first event in 2008, the Chicago eLearning & Technology Showcase has earned the enthusiastic praise of attendees and presenters alike. We will gather again on August 16, 2012 to celebrate the evolution of learning technologies.

The Showcase provides a full day of presentations with an emphasis on the role of new media and interactive methods in organizational training. Our speakers will explore all aspects of elearning—instructional design, development tools, media resources, virtual classrooms, social and interactive applications, mobile learning, rapid elearning, and more.

Illumen at the 2012 Chicago eLearning & Technology Showcase2018-06-07T13:45:19+00:00

Learning from Marketing: 6 Steps to Developing Successful eLearning Programs and Courses

Only about one out of every 1,000 new products introduced to supermarkets survives for more than one year. Nearly all are highly thought out concepts their designers and developers were sure filled a need in the market. So what do the successful 0.1% have in common? Along the way some aspect of the product (price, place, or promotion) was modified or adjusted to increase consumer acceptance and/or work around obstacles.

ui_measuringWhat’s the link to learning? How many eLearning developers do you know who regard their learners as customers? How many adjust their content or delivery to make it more desirable for their audience? Maybe a few, maybe a little. For-profit educators like University of Phoenix and Kaplan, are learning the hard way that learners behave like consumers. But where consumers vote with their wallets, learners vote with their minds: choosing to open them for good products and close them for bad ones.

How would a marketer approach eLearning development? Here are six steps they would follow:

  1. Commit to the concept: All of those who are part of the learning development process need to adopt a learner-centric approach. It starts by assessing and understanding the learner’s strengths, weaknesses and learning preferences, and incorporating them into the design phase. You’ll get a better idea of the full extent of the commitment, as you read through the remaining five development steps. Marketers know they don’t have a product until the market tells them they do, and they know that taking a customer-centric approach is the only way their product is going to survive.
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Learning from Marketing: 6 Steps to Developing Successful eLearning Programs and Courses2018-06-07T13:45:19+00:00

Illumen Has Moved!

To provide a bit more space and a more creative environment for the Illumen team, we have moved. The view of downtown Chicago from Evanston is quite nice in our new space and all the computers still work after the move. We can’t ask for anything better than that! Our phone system has been upgraded along with the address, so keep in mind the change.

newoffice
Our new Address:
Illumen Group
820 Davis Street, Suite 520

Evanston, IL 60201

Our new office number:
847-440-2222

Illumen Has Moved!2018-06-07T13:45:21+00:00