A Look at Personas

personas1When defining the best solution to any project, one step within the discovery process is the creation and use of personas. User personas are fictitious characters who represent unique groups of users. We use personas to understand how different groups of users will use a website and application. By focusing on how a persona interacts with a website, navigates to content and through content, understands and retains the content, we can begin to understand the different user experiences that occur. These user experiences must fulfill the goals, objectives, and needs. This step can also help determine new goals, objectives, and needs as well as limitations users may have.

It is a good practice to find two or three user personas and one or two administrative personas. But each opportunity is unique and can derive any number of unique persona. First we must understand the different user personas. To do this we must understand the audience(s). This can be done by talking with our clients, their audiences, defining surveys, focus groups, looking at demographics, and general research. A lot of specific information can arise such as (to name a few):

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A Look at Personas2018-06-07T13:45:27+00:00

Part 4 – Illumen’s Guide to eLearning – Types of Learners

There are libraries of books defining the many types of learners. We can usually drill down to three categories which are: Auditory, Visual, Tactile.

hearingListening, Verbal or Auditory Learners connect more dots through listening. Audio descriptions, storytelling, sound effects, and audio cues are better comprehended. If you want to connect better with this type of learner, try using voice over or record a podcast. When using a spacial based learning environment, sound effects and environmental noises that relate to your topic can often help your user focus as it will immerse them in the content.

If you want to teach someone how to change a bicycle tire, record audio that gives a very detailed description of what they are in store for. Make sure you pace the audio appropriately and be specific between one step and the next. Using just audio to explain to someone how to change a bike tire may not sound like the best approach, but what if you created a phone number for people to call into if they are stranded on the road and can’t recall the steps. They might not have a device that can show images and in an emergency situation it might be the best option.

sightSeeing or Visual Learners learn through imagery. They make better connections between information and themselves through seeing. Examples include videos, animations, infographics, photos, charts, graphs, and even visually laid out text. There are many ways to better connect with your user such as making a video that shows a process or shows motion graphics that represent the information being presented. Draw out what […]

Part 4 – Illumen’s Guide to eLearning – Types of Learners2018-06-07T13:45:29+00:00

Part 2 – Illumen’s Guide to eLearning – The Goals

Our journey begins by first understanding why we are taking a journey in the first place. Goals are the core when developing a learning program and the strategy, all information, activities, and assessments orbit this core. Defined goals give us a basis for what is important and what would make the end results of our program a success. Goals are often two-fold. Not only do we have goals and objectives, but so should our audience. Our goals are often financial, important to business, important to health and safety, analytical, required by law, and/or political, while our audience may just want to learn, is required to learn because of their education or job, or, like in the case of our bike enthusiast broken down on the side of the road or a homeowner who suddenly has a broken furnace, placed in a situation where learning is imperative. Goals have levels too. We might have one all encompassing goal for the learner as well as goals that specify what we want to see in our program. Here is a quick listing of my goals:

  1. Having been in a prior situation requiring I change my bike tire, and having thoroughly perused the Internet, I was unhappy with the level of information explaining the act of changing a bicycle tire. I want an easy, yet more comprehensive way to educate someone on how to change a bike tire.
  2. I want to better inform the audience about the tools required, the process, problems that often or rarely occur, and finding why the tire may have gone flat.
  3. Provide an additional printable or mobile solution that is accessible to someone on the road, without the luxuries of possibly the Internet or a screen.

A […]

Part 2 – Illumen’s Guide to eLearning – The Goals2018-06-07T13:45:30+00:00

Illumen and the Chicago eLearning & Technology Showcase

Illumen is excited to once again sponsor the Chicago eLearning & Technology Showcase this year. It was a wonderful event last year full of great speakers covering such topics as the theories within eLearning, real world examples, and development processes. Registration will open in June.

Date: August 11, 2010, 8:30 am – 6:30 pm
Location: University Center, 525 S. State Street, Chicago, IL

From the Chicago eLearning & Technology Showcase website:

Celebrate the emergence of Chicago as a world-class center for elearning. Join hosts CISPI, CCASTD, and STC Chicago at the Chicago eLearning & Technology Showcase on August 11 for a cutting-edge exploration of new media and interactive elearning tools.

In 2008 and 2009, the Chicago eLearning & Technology Showcase earned the enthusiastic praise of attendees and presenters alike. This year, we are generating excitement again, as we celebrate the evolution of adult learning and performance.

The Showcase provides a full day of presentations with an emphasis on the role of new media and interactive methods in business and institutional training. Our speakers will explore all aspects of elearning—instructional design, development tools, media resources, virtual classrooms, social and interactive applications, mobile learning, rapid elearning, and more.

 

Note: Illumen once again was happy to take part in the 2018 Chicago eLearning & Technology Showcase. If you are interested in attending, please reach out. We would love to connect.

Illumen and the Chicago eLearning & Technology Showcase2018-09-12T12:01:28+00:00

Bringing Note Taking to eLearning – Part 1

notesGo into any classroom and you will see students taking notes. What do we do when we need to remember things? We write them down.  We all retain and gain our understanding of information differently and so we all take notes differently. So, with note taking being such an important tool in education and training, it is important that, as we move learning to the Internet, we have the tools available to allow us to take notes online.
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Bringing Note Taking to eLearning – Part 12018-06-07T13:45:31+00:00

David Charney Talks User Experience at IBM Innovation Center

uxtakIllumen’s CEO, David Charney, talks User Experience (UX) at the IBM Innovation Center Granite Group meeting. This example filled presentation covers the meaning of UX, why it is important, where it is being applied, the process of developing strong experiences, the six elements of usability, and personas, to name a few.

June 8th, 2009  ::  IBM Innovation Center  ::  71 South Wacker Drive  ::  Chicago, Illinois 60606

David Charney Talks User Experience at IBM Innovation Center2018-06-07T13:45:34+00:00

Register Now for Learning 2009

Illumen had a great time at Learning 2008 last year. Registration is now open for Learning 2009. Keynoters include Capt. Sullenberger, Laura Fitton – On Enterprise Twitter and Malcolm Gladwell.

Learn, Benchmark, Collaborate, Compare and Plan at Learning 2009!  – Elliott Masie

Learning 2009 (www.learning2009.com)  ::  November 8 – 11, 2009  ::  Orlando, Florida

Register Now for Learning 20092009-06-01T05:15:53+00:00

RIApalooza Brings New Ideas to Developing Better Applications

RIApalooza is an annual meeting of designers, developers, managers, and creative professionals focused on the user experience and developing better rich Internet applications. This all day event  is driven by platform agnostic and PowerPoint-free presentations. Among the presenters are top technology developers and consultants from Microsoft, Adobe, Magenic, and Roundarch, to name a few. Their discussions involve theory and practices covering topics such as mobile applications, user experience principals, and social medias. These sessions conclude with an evening  meet and greet to network, ask questions, and continue discussions. And like last year, a free t-shirt for all those who attend!

RIApalooza is on Friday, May 8th 2009, downtown Chicago. Check out the RIApalooza website for details.

RIApalooza is sponsored by CD2, which is an Illumen sponsored user group focused on bridging the gap between design and development to create stronger, more engaging solutions and experiences.

RIApalooza Brings New Ideas to Developing Better Applications2009-04-16T08:13:51+00:00

Make a Meal, Not a Shopping List

When starting a project, it is easy for us to gather up a shopping list of goals, wants, needs, and ideas. We may say “I want a chat room, a product configurator, a calendar, a blog, a forum,…”  – you get the idea. In fact this list is a great component when within the discovery and defining process. The more information and ideas we can put on paper, the better. But this is shopping list. It is a list of ingredients that don’t necessarily relate to each other. We buy ingredients to create a meal. There are a lot of ingredients we like but we must understand the that not all good ingredients can be put together to create a great meal. We choose ingredients that have their own unique flavors, textures, and colors, that intermingle to form the perfect tasting meal. This same idea can be applied within training, educational, and marketing applications. It is important that we not only define and develop the individual components, but how these components work together to form a comprehensive, cohesive experience.

When we make a meal we pay attention to how it tastes. We make adjustments to the ingredients to make the next meal even better. Metrics, or measurements do the same for your applications. We don’t make a meal and not wonder what people think of it. We don’t give it to someone and not ask how it tasted. The process continues past the development of your application. Use it yourself, find out what others think, and review the analytics.

If we focus both bottom-up and top-down, explore ideas that are detailed while stepping back to review the big picture, there will be no stopping our pursuit in […]

Make a Meal, Not a Shopping List2018-06-07T13:45:34+00:00

Illumen’s David Charney Speaks at CD2

cd2logoDavid Charney, Chief Creative Officer at Illumen, speaks at CD2 about the user experience and design. CD2 (Chicago Designers and Developers User Group) is focused on nurturing the collaboration between designers & developers and the importance of the user experience and how it relates to creativity and technology. […]

Illumen’s David Charney Speaks at CD22018-06-07T13:45:36+00:00
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