Sales professionals directly influence revenue, manage product and service expectations, and carry their company quality and brand standards in the way they present their company. Some sales roles, such as with medical devices, require the sales rep to know complex processes and how to handle surgical situations and exceptions in the operating room. Other sales reps, such as for pharma based companies, must know the laws as it relates to and and promo based marketing. The understanding of the products and services, the audience, the corporate policies, and laws all lead to better performance, happier customers, and higher revenue. Sales and marketing training include:
- Local, state, and federal law training
- Sales and marketing techniques
- Device training and presentation techniques
- System processes
- Medical procedure and anatomy training
- Customer service
- Upselling techniques
